With the rise of digital technologies and freelance culture, a new economy where one can create and sell their products and services, has emerged. Globally, this new economy is valued at $100 billion and includes an ecosystem of over 200 million businesses built by content creators, curators, social media influencers, bloggers, podcasters, animators, skit makers and videographers that use software and finance tools to assist them with their growth and monetization. In Africa, the creator economy is well positioned to drive job creation and entrepreneurship not just for the creators but also for individuals with specialized skills in industries such as digital marketing, e-commerce and content creation.